Graphic designers Inês Brito and Joana Gouveia started Saako, a brand that combines the pragmatic side of design with the appeal and versatility of art.
Saako began with a unique line of accessories that were crafted individually, giving the brand an authentic feel and distinctive value.
The brand grew rapidly and brought on Oakley Johnson to help grow the business in the US. In November 2013, Saako was accepted to the Runway Incubator, located at the Twitter HQ in San Francisco, CA. Leveraging the resources and network of the community, the brand quickly became recognized and sold globally.
Thanks to its singularity and stunning designs, Saako has enjoyed its path to success with features in WWD and Vogue – along with products being sold in 200+ stores in 20 countries, including the MoMA, Urban Outfitters, Tate, V&A Museum and Opening Ceremony.
In addition to the brand’s commercial success, Saako has become a fashion reference within the social media channels by aligning with Oakley’s communication agency: Venga Brands, a company which focuses on innovating and exploring new ways to share and make the Saako’s voice part of people’s lives.
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